ECPA has assembled a cast of eminent presenters and experts to help your company’s executive leadership team strategize for the future.

Technical foundations for business success

Bob Kasher, Director of Sales, MacMillan Publishing Solutions

Investing in the technology necessary to publish and distribute digital content is costly. Integrating new technology into existing editorial, production, marketing and distribution workflows can be expensive, time-consuming, and risky. How do you develop a technology strategy to meet your company’s needs going forward? Many new services and partners have emerged to help deal with the challenges of managing and distributing digital assets. Is partnership the right choice for every publisher and, if so, how do you determine your requirements and evaluate potential partners? In this presentation Bob will describe how his company planned and implemented their technology strategy, integrated it into existing processes and systems, and what they learned along the way. He will also share experiences of selecting and working with a technology partner in the development of their digital strategy.

Biography
Bob Kasher is the Founder/Director of MPS Mobile, a new division of the Holtzbrinck Group of Media companies which include Macmillan Publishing, Scientific American and Nature Publishing Group as well as Director of Sales for MPS New Media. Bob has been a long-time participant in digital publishing, starting one of the world's first digital publishing houses - Database Directories - a company which remains growing, profitable and in business to this day. He has worked in, around and with publishers for over 28 years including stints at Prentice Hall, Ingram, Baker & Taylor, IDG, Putnam and WW Norton in a variety of roles including Director of Sales and Marketing, Publisher, Author and Operations Manager. His involvement in the Digital side of the business spans over a dozen years. He is also the author of 8 books including Ethnic Toronto and Where to Eat in Hawaii.