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ECPA has assembled a cast of eminent presenters and experts to help your company’s executive leadership team strategize for the future.

Two Publisher Case Studies on Successful Direct-to-Church Selling:
InterVarsity Press and David C. Cook

Bob Fryling, Publisher, InterVarsity Press
Jeff Crosby, Associate Publisher, Sales & Marketing, InterVarsity Press
Ryan Dunham, Senior VP, Sales & Marketing, David C. Cook

The value and opportunities to work directly with the church is growing in its importance for publishers.  In this session, we will hear from publishers who will present their individual case studies for how they’ve been successful in growing sales directly to the church.

Biographies

Jeff Crosby
For the past 10 years Jeff Crosby has served as director of sales and marketing at InterVarsity Press in Downers Grove, Illinois. Previously he owned and operated a Logos Bookstore with his wife, Cindy, in Bloomington, Indiana, served as executive director of the Association of Logos Bookstores and was a vice president of sales at Ingram Book Company. This is his 24th year in the industry served by ECPA.

Bob Fryling
Bob Fryling is Publisher of InterVarsity Press and senior vice president of InterVarsity Christian Fellowship. Previously he has served with InterVarsity as director of strategic planning, director of training and development and as the national director of campus ministries for 14 years. He has co-authored three books and is currently writing a book on spiritual formation for Christian leaders that is due to be published next year. Bob often speaks in the areas of spiritual formation and Christian faith and culture. He has also served on the ECPA Board.

Ryan Dunham
Ryan is the Sr. Vice President of Sales and Marketing for David C. Cook, which he joined in May 2006 as the Sr. Vice President of Sales. After 11 months serving in this capacity he assumed the additional responsibility for marketing, leading then Cook Communications Ministries through a branding and repositioning strategy that resulted in the culmination of resurrecting a 135+ year heritage to reintroduce the church, retailers and consumers to David C. Cook and its products and services.  Ryan is responsible for setting strategy and directing efforts for the global distribution of David C. Cook product through all channels of distribution.  Prior to joining David C. Cook, Ryan was at Zondervan, a division of Harper Collins for 14 years where he was the Vice President of Sales.  Ryan Dunham is the proud father of two boys, Jonah 10 and Seth 8 and the husband of Jodi for 12 years.  He and his family reside in Colorado Springs, CO.