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Strategizing Cultural Creativity: From Consumers to Creators

Andy Crouch, Editorial Director, The Christian Vision Project at Christianity Today International and Executive Producer of Where Faith and Culture Meet, a series of short documentary films on Christians creating “a counterculture for the common good.”

In 1900 most Americans considered themselves citizens. By the year 2000 most Americans considered themselves consumers. What will we consider ourselves in 2100? The answer might be creators. As weblogs, YouTube videos, and increasingly interactive forms of entertainment and communications proliferate, our audiences are changing their posture: from sitting back to leaning forward. Is this bad news or good news for Christian publishers? Learn why encouraging your customer’s creativity may be the riskiest - and best - thing your organization will do this century.

Biography
Andy is editorial director for The Christian Vision Project at Christianity Today International and executive producer of Where Faith and Culture Meet, a series of short documentary films on Christians creating “a counterculture for the common good.” His website at culture-makers.com explores the ways that culture shapes faith, and the ways followers of Christ respond to culture.

He is a member of the editorial board of Books & Culture, and a senior fellow of the International Justice Mission’s IJM Institute. His writing has appeared in several editions of Best Christian Writing and Best Spiritual Writing and his book, Culture Making: Recovering Our Creative Calling, will be published by InterVarsity Press in 2008.

From 1998 to 2003, Andy was the editor-in-chief of re:generation quarterly, a magazine for an emerging generation of culturally creative Christians. For ten years he was a campus minister with InterVarsity Christian Fellowship at Harvard University. He studied classics at Cornell University and received an M.Div. summa cum laude from Boston University School of Theology. A classically trained musician who draws on pop, folk, rock, jazz, and gospel, he has led musical worship for congregations of 5 to 20,000. He lives with his family in Swarthmore, Pennsylvania.