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Re-thinking Content and Business Models in the Digital Age

Allen Noren, Director, Online Marketing and Digital Initiatives, O'Reilly Media, Inc.

Technology is not just changing how content is produced, delivered and consumed. It’s changing fundamentally how publishers think about content itself. In response to changing reading and purchasing habits among book buyers, many publishers are experimenting in different ways with their content. Some are publishing parts or fragments (such as chapters). Others are enabling consumers to create customized content, selecting and mixing content from one or more publishers. Pricing and business models are changing too, with publishers experimenting with book rentals, free content, and advertising-driven content. Innovations such as these are provoking difficult questions about the management of rights and how they are protected in a digital supply chain. Noren will describe how O’Reilly is experimenting with these innovative models and the lessons learned.

Biography
Allen Noren is Director of Online Marketing and Digital Initiatives at O'Reilly Media. He's been with the company since 1992 when one of his first jobs was to maintain the O'Reilly Gopher site. He was a founding member of the GNN team that built one of the first commercial web portals, and was part of the group that created Safari Books Online and SafariU. He is currently helping to drive O'Reilly's digital efforts.