The place where Christian publishers and their executive teams gather to learn about culture, management, the consumer, technology, church life, and communications so they can strategize for the next generation of publishing.

Sessions will allow for Q&A, discussion, and exercises for each company's team. We strongly encourage you to bring your entire leadership team to this event. Special pricing allows for discounts based on the number of team members registered.

Strategizing Cultural Creativity: From Consumers to Creators
Andy Crouch, Author and Journalist

In 1900 most Americans considered themselves citizens. By the year 2000 most Americans considered themselves consumers. What will we consider ourselves in 2100? The answer might be creators.
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Breakthrough Thinking: Innovation and Solutions
Matt May, Author and former Senior Instructor, University of Toyota

Innovation and Elegant Solutions - part 1: The business world is waking up to the fact that innovation is taking on a new shape.
Ingenuity - part 2: Companies don't innovate, people do.
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Digital Publishing & Digital Distribution: Strategies & Experiences from Trade Publishing
Moderated by Michael Healy, President, Book Industry Study Group

The largest publishers in the U.S. trade sector are actively planning, investing and experimenting to capitalize on what they believe to be the opportunities presented by digital publishing and distribution.
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Re-thinking Content and Business Models in the Digital Age
Allen Noren, Director, Online Marketing and Digital Initiatives, O'Reilly Media, Inc.

Technology is not just changing how content is produced, delivered and consumed. It's changing fundamentally how publishers think about content itself.
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The Use of Internet Communities and the Blogosphere
Moe Girkins, President / CEO, Zondervan

This session examines the use of internet communities and the blogosphere, for the purpose of discerning the best options which Christians have to use this media to be effective agents of redemptive change and the role Christian publishers can play.
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Know Thy Consumer: Understanding the Who, What, Where, Why, and How of Today's Christian Book Consumer
Kelly Gallagher, General Manager for the Business Intelligence Unit, RR Bowker
Keith Stonehocker, Executive Vice President, Christianity Today International

Understanding the diverse make-up of today's Christian book consumer is critical to guiding your business in the coming years. Knowing where they shop, what else they purchase, how often they read, and what motivates their purchases are just a few of the questions and answers to be explored in this session.
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Strategies for Digital Marketing
Nicole Poindexter, President, Unbound Media Inc.

Developments in technology are transforming how book content – both digital and printed - is marketed. Reading devices such as the Kindle, the Sony E-Reader, and the iPhone; “look inside” services from Barnes & Noble and Amazon; social networking sites such as Facebook and MySpace; new marketing tools like widgets - all these recent innovations offer publishers a variety of new ways and channels to promote both digital and printed content.
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Direct to Church Marketing
Scott Evans, President/CEO, Outreach, Inc.

Communicating your story to churches about your publishing house and products, and then motivating them to make a buying decision is always challenging.
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Two Publisher Case Studies on Successful Direct-to-Church Selling: InterVarsity Press and David C. Cook
Bob Fryling, Publisher, InterVarsity Press
Jeff Crosby, Associate Publisher, Sales & Marketing, InterVarsity Press
Ryan Dunham, Senior VP, Sales & Marketing, David C. Cook

The value and opportunities to work directly with the church is growing in its importance for publishers. In this session, we will hear from publishers who will present their individual case studies for how they've been successful in growing sales directly to the church.
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Technical foundations for business success
Bob Kasher, Director of Sales, MacMillan Publishing Solutions
Investing in the technology necessary to publish and distribute digital content is costly. Integrating new technology into existing editorial, production, marketing and distribution workflows can be expensive, time-consuming, and risky. How do you develop a technology strategy to meet your company’s needs going forward?
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