2008 November 2-4
Chicago, Illinois
The Westin Lombard Yorktown Center
Selected session handouts now available. Click on individual session title to download.
Session 1
Monday 8:30 am
Monday 8:30 am
- The New Map of Leadership: Key Trends for the
Future
Portia Mount, Center for Creative Leadership - Marketing to Christians: A Secular Perspective
Ira Mayer, President - EPM Communications, Inc. - A Current Report on International Markets
Cindy Riggins, Riggins International Rights Services - The Changing Paper Market
Environmental reference sites, PowerPoint presentation
Peter Schmidt, Lindenmeyr Paper
- Discussion with and Perspective
from Knopf’s Reputable Book Designer and Art Director
Barbara DeWilde, Art Director, Knopf Publishing - Workflow Technology:
Efficient Title Management Practices and Technology for Prepublication
Doug Lessing, Chief Uniter, Firebrand Technologies - Editors on Editing, Part I:
Reflection on the Editor's Craft
Renni Browne, Founder, The Editorial Department
Session 2
Monday 10:30 am
Monday 10:30 am
- Talent Sustainability: Developing the Next
Generation of Leaders
Portia Mount, Center for Creative Leadership - Building Author Brands: Turning Writers into Rock Stars
(Handouts, PowerPoint presentation)
David Crace, SVP Marketing, EMI - Consumer Interaction with Digital Media and the “Creative Commons”
(PowerPoint presentation, session video)
Aaron Linne, Digital Media Producer, Lifeway.com - Your Environmental Impact beyond Paper
Jeff Mendelsohn, Founder and President of New Leaf Paper - What a Cover Should Do
Henry Sene Yee, Creative Director, Picador - Digital Marketing Technology:
Energizing Reader/Review Communities with Real Content in Real Time
Michael Forney, President of Rosetta Solutions - Editors on Editing, Part II: Evaluating and
Editing Today’s Manuscripts
Ross Browne, President and Managing Partner, The Editorial Department
Session 3
Monday 1:30 pm
Monday 1:30 pm
- Unleashing Effective Innovation: The Power of
Creative Leadership
David Horth, Center for Creative Leadership - Dialing for Dollars: Cell phones, PDAs, Mobile
Marketing
Eric Holmen, President, Smart Reply, Inc. - Economics for Publishers
(Excel spreadsheet, PowerPoint presentation)
Paul Mathews and Jeff Johnson, Tyndale House Publishers - Digital Printing
John Conley, Vice President Publishing, Xerox Corporation - Inside the World of a University Press
Isaac Tobin, Senior Designer, The University of Chicago Press - Teen Panel – Learn from
teens about their media consumption habits and how it will affect the
future of publishing
Moderated by Aaron Linne, Digital Media Producer, Lifeway.com - How to Win Sales and Influence Marketing (Yes, it
CAN be done!)
Julie Gwinn, “Marketing Maven,” B&H Publishing Group and Jamie Phillips, Manager for Mass Market Sales & Custom Product Development, B&H Publishing Group
Session 4
Monday 3:30 pm
Monday 3:30 pm
- Organizational Creativity: Making It Happen in
Your Company
David Horth, Center for Creative Leadership - That the Blind Might Read – How digital content can make your content accessible for the
visually impaired and learning disabled
Doug Hall, Read How You Want
Michael Covington, ECPA Information & Education Director
Patrick Marc, HumanWare
- Monetizing Digital Content
Handout, PowerPoint presentation
Mark Hunt, International Operations Director, Langham Partnership International - Repurposing Content (eBooks and beyond)
Nick Ciske, Idea Capitalist, Bethany Press International - Pushing the Envelope in a Conservative industry;
staying engaged in culture and industry
Arthur Cherry, Designer, Beacon Hill Press & Charles Brock, Principal and Creative Director, The DesignWorks Group - Taking Digital to the Retail Space
Joe Questel, Vice President Sales, Business Development, Zondervan - Oh, The Places You Will Go!
Judith Markham, Managing Editor, Discovery House Publishers and Karen Ball, Executive Editor, Fiction, B&H Publishing Group
