2008 November 2-4
Chicago, Illinois
The Westin Lombard Yorktown Center
Attendees can choose four out of 28 sessions to attend on Monday (see below and have your session choices made before registering). On Tuesday, in addition to the power-packed seminar on “Getting Things Done,” we will conduct roundtable forums for each publishing community to discuss issues within your community.
Session 1
Monday 8:30 am
Monday 8:30 am
- The New Map of Leadership: Key Trends for the
Future
Portia Mount, Center for Creative Leadership - Marketing to Christians: A Secular Perspective
Ira Mayer, President - EPM Communications, Inc. - A Current Report on International Markets
Cindy Riggins, Riggins International Rights Services - The Changing Paper Market
Peter Schmidt, Lindenmeyr Paper
- Discussion with and Perspective
from Knopf’s Reputable Book Designer and Art Director
Barbara DeWilde, Art Director, Knopf Publishing - Workflow Technology:
Efficient Title Management Practices and Technology for Prepublication
Doug Lessing, Chief Uniter, Firebrand Technologies - Editors on Editing, Part I:
Reflection on the Editor's Craft
Renni Browne, Founder, The Editorial Department
Session 2
Monday 10:30 am
Monday 10:30 am
- Talent Sustainability: Developing the Next
Generation of Leaders
Portia Mount, Center for Creative Leadership - Building Author Brands: Turning Writers into Rock
Stars
David Crace, SVP Marketing, EMI - Consumer Interaction with Digital Media and the
“Creative Commons”
Aaron Linne, Digital Media Producer, Lifeway.com - Your Environmental Impact beyond Paper
Jeff Mendelsohn, Founder and President of New Leaf Paper - What a Cover Should Do
Henry Sene Yee, Creative Director, Picador - Digital Marketing Technology:
Energizing Reader/Review Communities with Real Content in Real Time
Michael Forney, President of Rosetta Solutions - Editors on Editing, Part II: Evaluating and
Editing Today’s Manuscripts
Ross Browne, President and Managing Partner, The Editorial Department
Session 3
Monday 1:30 pm
Monday 1:30 pm
- Unleashing Effective Innovation: The Power of
Creative Leadership
David Horth, Center for Creative Leadership - Dialing for Dollars: Cell phones, PDAs, Mobile
Marketing
Eric Holmen, President, Smart Reply, Inc. - Economics for Publishers
Paul Mathews and Jeff Johnson, Tyndale House Publishers - Digital Printing
John Conley, Vice President Publishing, Xerox Corporation - Inside the World of a University Press
Isaac Tobin, Senior Designer, The University of Chicago Press - Teen Panel – Learn from
teens about their media consumption habits and how it will affect the
future of publishing
Moderated by Aaron Linne, Digital Media Producer, Lifeway.com - How to Win Sales and Influence Marketing (Yes, it
CAN be done!)
Julie Gwinn, “Marketing Maven,” B&H Publishing Group and Jamie Phillips, Manager for Mass Market Sales & Custom Product Development, B&H Publishing Group
Session 4
Monday 3:30 pm
Monday 3:30 pm
- Organizational Creativity: Making It Happen in
Your Company
David Horth, Center for Creative Leadership - That the Blind Might Read – How digital content can make your content accessible for the
visually impaired and learning disabled
Doug Hall, Read How You Want
Michael Covington, ECPA Information & Education Director
Patrick Marc, HumanWare
- Monetizing Digital Content
Mark Hunt, International Operations Director, Langham Partnership International - Repurposing Content (eBooks and beyond)
Nick Ciske, Idea Capitalist, Bethany Press International - Pushing the Envelope in a Conservative industry;
staying engaged in culture and industry
Arthur Cherry, Designer, Beacon Hill Press & Charles Brock, Principal and Creative Director, The DesignWorks Group - Taking Digital to the Retail Space
Joe Questel, Vice President Sales, Business Development, Zondervan - Oh, The Places You Will Go!
Judith Markham, Managing Editor, Discovery House Publishers and Karen Ball, Executive Editor, Fiction, B&H Publishing Group
