All New PUBLISHING UNIVERSITY: November 4-6, 2007
Technology Track

Session 3:
November 5, 1:00 pm - 2:30 pmm
Speaker: Joe Wikert

Session Title:

Web Communities: A Look Inside (How to engage, enable & keep up with web communities)

Session Summary:
With the explosion of the internet and all the talk of Web 2.0, you may be asking how do we, as a publisher, make sense of the changing landscape and leverage these new tools? Do these changes represent a threat to my business or an opportunity or merely a passing fad? Where do I begin to figure it out and keep up with the rapid changes? Joe Wikert has taken the plunge and will share his experiences in engaging web communities. From widgets and gadgets to blogs and web communities, what can you be doing to take advantage of the opportunities. You don't want to miss this opportunity to learn from a publishing executive who has been there and has the scars to prove it.

Speaker Bio:
Joe Wikert is a publishing executive with 20+ years of industry experience. He is currently vice president and executive publisher in the Professional/Trade division of John Wiley & Sons, Inc., and has management responsibility for the WROX and Sybex imprints. Since graduating from Purdue University with a degree in management and computer science, Joe has held a variety of sales and editorial positions in the publishing industry. He is also the author of seven books on programming languages and computer applications. Joe regularly shares his publishing thoughts and predictions on his Publishing 2020 blog which can be found at www.joewikert.com. He can be reached through his blog or via e-mail at jwikert@gmail.com.





Joe Wikert


Joe Wikert
Vice president and executive publisher
in the Porfessional/Trade division
of John Wiley & Sons, Inc.

www.joewikert.com