Publicity Track

Track Leaders: Jana Muntsinger, President & Pamela McClure, CEO, McClure/Muntsinger Public Relations

The Publicity Track immerses book publicists in the best practices of the industry, from the intuitive process of relationship-building to the latest strategies for internet publicity and blogging. Session speakers include veteran publicity professionals and high-profile media who address the changing realities of religion and book coverage in today’s media outlets—while offering proven strategies for increasing the effectiveness of publicity campaigns. This track is designed for both seasoned publicists and new hires—all will have a chance to shape the discussion content of the media panels.  Attendees will:

• Better understand (and be prepared to storm) the world of internet publicity
• Gain insight into the value and process of branding authors and books
• Appreciate their ability to serve as a valued resource for media
• Receive direct input from national media on their needs and preferences

Sessions:

• The Art & Necessity of Relationship Building with Media
  Kelly Hughes, President, DeChant-Hughes & Associates
  
  
• General Market Media Panel
  Jeff Sheler (U.S. News & World Report), Richard Ostling (Associated Press) & Patrick Reardon (The Chicago Tribune)
  
  
• Branding Basics & Case Studies for Publicists
  Dan Balow, Associate Publisher, Oasis Audio
  
  
• A Guide to Internet Publicity and Blogging
  Steve O’Keefe, Patron Saint PR
  
  
• Religious Media Panel
  Lynn Garrett (Publisher’s Weekly), Mark Galli (Christianity Today), Jane Struck (Today’s Christian Woman), Ed Grinnan (Guideposts), Richard Ostling (Freelance writer, former staff correspondent with TIME, and AP religion writer)
  
  
  

Jana Muntsinger	Pamela McClure	Patrick Reardon
Jeff Sheler	Dan Balow	Jane Struck
Mark Galli	Steve O’Keefe	Ed Grinnan