Technology Track

Session: 2
November 5, 10:30-12 noon
Speaker: David Prentice

Session Title:
Building a Business Case for Print on Demand

Session Outline:
If you have unanswered questions about digital printing benefits and technologies, you are not alone. Many publishers remain unsure about the capabilities of on-demand manufacturing, and in turn, which titles are best suited for digital and/or offset printing. Through a case study approach, learn how small, medium and large publishing houses have integrated on-demand technology and strategies into their traditional publishing programs to absolutely publish smarter. Hear detail on how John Wiley & Sons, Oxford University Press, Xulon and others have leveraged on demand technologies to grow their businesses, keep more books in print and capitalize on the long tail. David Prentice, Lightning Source sales executive will provide you with an up-close-and-personal look at what digital on-demand printing has to offer, and detail the benefits that can be achieved when incorporating on-demand solutions into traditional publishing programs.

Speaker Bio:
David Prentice is a publishing professional with over fourteen years experience in the print industry. In 2003, David joined Lightning Source and has his office in LaVergne, Tennessee. With a strong background in all aspects of book manufacturing David brings unique talents and experience to the world of digital printing and distribution.

Mr. Prentice is an avid sportsman, just ask him about his latest fishing catch. He lives with his wife and son (and bird dog Gracie) in Tennessee.

David Prentice
Account Executive
Lightning Source