All New PUBLISHING UNIVERSITY: November 4-6, 2007
Publicity Track
Session 4:
Nov 6th, 8:30 am to 10:00 am
Speaker: Steve O'Keefe
Session Title:
A Guide to Internet Publicity and Blogging
Session Summary:
This course provides a whirlwind tour of online publicity techniques tested and refined over the last decade and updated for today's "Web 2.0" world of user-driven content. Learn how to maximize the impact of your time online. Topics covered include Internet book promotion basics (news releases, excerpt syndication, discussion group postings, search engine optimization, online press kits) and blogging opportunities (author blogs, book blogs, group blogs, blog tours, blog PR, and problems with blogs). Learn how to prepare materials used in online publicity campaigns, how to locate target audiences, and how to get other sites to feature your books.
Session Outline:
1. Introduction: The Day the Internet Stopped Working
2. New Book Launch Campaign: News Release, Excerpt Syndication, Postings
3. Blogging Opportunities: Building a Blog, Blog Tours, Blog PR
4. Measuring and Documenting Results
5. Q&A
Speaker Bio:
Steve O'Keefe is executive director of Patron Saint Productions, a book publishing consultancy specializing in online marketing strategy, campaigns, and training. He has launched online campaigns for over 1000 books and has helped many major book publishers develop in-house online publicity operations. Steve is also president of the high-tech start-up, AuthorViews, a producer of online video for the book publishing industry, and is the author four books himself, including Publicity on the Internet (Wiley). Steve is vice president of the International Association of Online Communicators and teaches Internet Public Relations at Tulane University.
Session 4:
Nov 6th, 8:30 am to 10:00 am
Speaker: Steve O'Keefe
Session Title:
A Guide to Internet Publicity and Blogging
Session Summary:
This course provides a whirlwind tour of online publicity techniques tested and refined over the last decade and updated for today's "Web 2.0" world of user-driven content. Learn how to maximize the impact of your time online. Topics covered include Internet book promotion basics (news releases, excerpt syndication, discussion group postings, search engine optimization, online press kits) and blogging opportunities (author blogs, book blogs, group blogs, blog tours, blog PR, and problems with blogs). Learn how to prepare materials used in online publicity campaigns, how to locate target audiences, and how to get other sites to feature your books.
Session Outline:
1. Introduction: The Day the Internet Stopped Working
2. New Book Launch Campaign: News Release, Excerpt Syndication, Postings
3. Blogging Opportunities: Building a Blog, Blog Tours, Blog PR
4. Measuring and Documenting Results
5. Q&A
Speaker Bio:
Steve O'Keefe is executive director of Patron Saint Productions, a book publishing consultancy specializing in online marketing strategy, campaigns, and training. He has launched online campaigns for over 1000 books and has helped many major book publishers develop in-house online publicity operations. Steve is also president of the high-tech start-up, AuthorViews, a producer of online video for the book publishing industry, and is the author four books himself, including Publicity on the Internet (Wiley). Steve is vice president of the International Association of Online Communicators and teaches Internet Public Relations at Tulane University.
