Pub U 2007

All New PUBLISHING UNIVERSITY: November 4-6, 2007

Session 1
Nov 5, 8:30 am

Design: Encounter Culture: The Publisher’s Role in Understanding & Shaping Culture Through Intentional Aesthetic
Gabe Lyons, Founder, Fermi Project
Editorial: What We Wish Editors Knew about Authors
Author panel: Dave and Neta Jackson, Jane Rubietta, Todd Hafer
Moderated by: Beth Jusino, Literary Agent, Alive Communications
Marketing: ReThinking Marketing to Churches
Maurilio Amorim – The A Group
Production: Keeping Costs Down (Print Buying 101)
Jim Clark, Director of Customer & Business Services, McNaughton & Gunn, Inc.
Publicity: The Art & Necessity of Relationship Building with Media
Kelly Hughes, President, DeChant-Hughes & Associates
Rights: Subsidiary Rights Management: 10 Tips from a Pro
Carolyn Wiedmayer, Director, Subsidiary & International Rights, Zondervan
Sales: Mastering Your Customers’ & Buyers’ Buying Habits
Tony Witter, Witter Marketing Group
Technology: Digital Strategies: Looking Beyond Technology
Fran Toolan, Founder & President, Quality Solutions

Session 2
Nov 5, 10:30 am

Design: Design of the Times: How to Ensure Your Brand Cuts Through the Noise and Really Influences Your Target Audience
Mike Foster, Senior Creative Principal, Plain Joe Studios
Editorial: Acquiring/Editing Books for Readers beyond the Church
Sarah Mueller, author and writer, Hallmark Cards
Marketing: On Becoming Sticky
Wayne Hastings – Thomas Nelson
Production: Offshoring
Jennifer Butenschoen, Director of Production, Harvest House Publishers
Publicity: General Market Media Panel
Jeff Sheler, Richard Ostling & Patrick Reardon (The Chicago Tribune)
Rights: Digital Rights Licensing in an Environment of Rapid Change
Bill Nienhuis, Director - Publisher Relations Office Logos Bible Software
Sales: The Key to a Solid Presentation – Analyzing the Numbers, Developing Presentation, Fundamentals of Your Presentation
Dustin Jensen, General Market Key Account Sales Manager, David C. Cook
Technology: Building a Business Case for Print on Demand
David Prentice, Account Executive, Lightning Source

Session 3
Nov 5, 1:00 pm

Design: Unabridged Creative: An Inside Perspective From Three of the Industry’s Top Designers on Book Jacket Design, the Creative Process and How to Produce Consistent Quality
Rodrigo Corral (Rodrigo Corral Design), Charles Brock (The DesignWorks Group), Arvid Wallen (NavPress), Torrey Sharp (The DesignWorks Group)
Editorial: Working with Literary Agents: an Agent's View of Today's Publishing World
Steve Laube, Literary Agent, The Steve Laube Agency
Marketing: ReThinking Branding
Greg Bunch – MasterPlan International
Production: Current Printing Technology
Howie Fenton, NAPL
Publicity: Branding Basics & Case Studies for Publicists
Dan Balow, Associate Publisher, Oasis Audio
Rights: A Current Report on International Markets
Cindy Riggins (Riggins Int’l Rights Svcs.), Hosung Maeng (KCBS Agency), Tessie DeVore (Strang Communications), Rick Illes, Director of LINKS
Sales: Follow Up: Communicating Expectations
Dave Bordon, Dave Bordon & Associates
Technology: Web Communities: A Look Inside (How to engage, enable & keep up with web communities)
Joe Wikert, VP & Executive Publisher, Professional/Trade Division, John Wiley & Sons, Inc.

Session 4
Nov 6, 8:30 am

Design: In House Innovation: Discover the Keys to Building and Running a Top Notch In House Arts Department
David C. Baker, Leading Management Consultant, ReCourses, Inc.
Editorial: The Basics: Do They Still Matter?
Todd Hafer, Senior Editorial Director, Hallmark Books
Marketing: ReThinking Marketing to Women
Michele Miller - partner in the Wizard of Ads© marketing firm and faculty member of Wizard Academy, Texas
Production: The Facts on Using Recycled Paper
Ed McCoyd, AAP; Todd Pollak, Green Press; Tim Kettler, XpedX
Publicity: Internet Publicity: Basics & Blogs
Steve O’Keefe, Patron Saint PR
Rights: Financial Analysis of Subsidiary Rights
Trish Morrison, Executive Director, Licensing & Subsidiary Rights, Thomas Nelson
Sales: It’s Your Sales Team – Managing Sales Reps (In-House & Out)
Chris Robinette
Technology: Leverage Analytical Tools to Improve Your Business
Ben Todd, Market Research Analyst, B&H Publishing Group

Session 5
Nov 6, 10:30 am