Rights Track

Session 3:
November 5, 1 pm – 2:30 pm
Speaker: Trish Morrison

Session Title:
Financial Analysis of Subsidiary Rights

Session Summary:
Publishers have many opportunities to license subsidiary rights. How does a publisher evaluate and determine the financial terms of these licenses? This presentation will assist subsidiary rights managers in evaluating the financial aspects of domestic and foreign licenses.

Session Key Points:

• Is the licensing opportunity right for your company?
• Measuring financial benefit to publishers and author
• How many sales dollars add up to a dollar of sub rights revenue?
• Evaluating sub rights expenses versus revenues
• Assessing the performance of a sub rights department
• For-profit and non-profit considerations

Speaker Bio:
Trish Morrison has 28 years experience in the publishing industry working in international and domestic licensing, public relations, marketing, publicity, and trade retail sales. Currently serving as Executive Director of Licensing at Thomas Nelson, she is responsible for the team that handles foreign and domestic intellectual property rights as well as specially manufactured product for a select account list. Trish and her husband reside in Nashville, TN, where Trish enjoys reading and gardening.

Trish Morrison
Executive Director of Licensing
Thomas Nelson