All New PUBLISHING UNIVERSITY: November 4-6, 2007
Marketing Track
Session 4:
November 6, 8:30 am – 10 am
Speaker: Michele Miller
Session Title:
ReThinking Marketing to Women
Session Summary:
As a marketing professional, you’re aware of the importance of the female consumer’s purchasing power and the opportunity for big profit. But where do you begin? Marketing consultant and author Michele Miller will present some of the things you should be thinking about when it comes to marketing to women, and will show you ways to attract women to your brand.
Session Key Points:
Speaker Bio:
Michele Miller is a partner in the Wizard of Ads© marketing firm, with a client roster that includes businesses of all sizes across North America. She is the author of The Natural Advantages of Women (Wizard Academy Press), the audio book hailed for its concepts, principles, and scientific information explaining how the female brain is "hardwired" for personal greatness. Michele writes a monthly marketing column for Inc.com; her blog on marketing to women, WonderBranding, was named one of the “Ten Best Blogs for 2005” by MarketingSherpa.com, and is included on the prestigious “Best of the Web 2005” list compiled by Forbes.com.
A faculty member of the Wizard Academy (Austin, TX), Michele teaches her popular “WonderBranding” course and maintains a busy schedule as an international speaker on the topics of advertising and marketing to women.
Session 4:
November 6, 8:30 am – 10 am
Speaker: Michele Miller
Session Title:
ReThinking Marketing to Women
Session Summary:
As a marketing professional, you’re aware of the importance of the female consumer’s purchasing power and the opportunity for big profit. But where do you begin? Marketing consultant and author Michele Miller will present some of the things you should be thinking about when it comes to marketing to women, and will show you ways to attract women to your brand.
Session Key Points:
- The Third Wave: Why marketing to women is important now and why it’s here to stay.
- Gender Differences: Men and women are wired differently, which means women process information differently and have a different communication style. We’ll look at which type of communication you should be using.
- Many marketing to women campaigns don’t succeed because they don’t resonate with the values of a company. We’ll explore how values play an important part, and how to project them to the consumer.
- To really market to women, you have to understand the stereotypes that surround women today, and learn how to work around those barriers. We’ll touch on the effective development of Personas, which is the key to all good marketing.
- Women are hooked into technology more everyday. Be sure to keep up with the warp-speed development of new technology, and learn how to use it for your benefit.
Speaker Bio:
Michele Miller is a partner in the Wizard of Ads© marketing firm, with a client roster that includes businesses of all sizes across North America. She is the author of The Natural Advantages of Women (Wizard Academy Press), the audio book hailed for its concepts, principles, and scientific information explaining how the female brain is "hardwired" for personal greatness. Michele writes a monthly marketing column for Inc.com; her blog on marketing to women, WonderBranding, was named one of the “Ten Best Blogs for 2005” by MarketingSherpa.com, and is included on the prestigious “Best of the Web 2005” list compiled by Forbes.com.
A faculty member of the Wizard Academy (Austin, TX), Michele teaches her popular “WonderBranding” course and maintains a busy schedule as an international speaker on the topics of advertising and marketing to women.
Michele Miller
Partner in the Wizard of Ads© marketing firm and
faculty member of Wizard Academy, Texas
WonderBranding