All New PUBLISHING UNIVERSITY: November 4-6, 2007
Marketing Track
Track Leader: Wayne Hastings, Sr. VP & Group Publisher, Bibles, Reference and Curriculum, Thomas Nelson
ReThink Marketing!
In a world that seems to be under constant change, where faithful strategies and tactics seem to not work as well as they used to, marketers today struggle to find ways to effectively reach customers and improve their company's performance. The Pub U Marketing Track is designed to focus on several key areas (Women, the Church, Branding, Presentation, and Messaging) and to help participants learn about their customers as well as new ways to improve their communications with them.
Sessions:
Track Leader: Wayne Hastings, Sr. VP & Group Publisher, Bibles, Reference and Curriculum, Thomas Nelson
ReThink Marketing!
In a world that seems to be under constant change, where faithful strategies and tactics seem to not work as well as they used to, marketers today struggle to find ways to effectively reach customers and improve their company's performance. The Pub U Marketing Track is designed to focus on several key areas (Women, the Church, Branding, Presentation, and Messaging) and to help participants learn about their customers as well as new ways to improve their communications with them.
Sessions:
- ReThinking Marketing to Churches
Maurilio Amorim – The A Group
- On Becoming Sticky
Wayne Hastings – Thomas Nelson
- ReThinking Branding
Greg Bunch – MasterPlan International - ReThinking Marketing to Women
Michele Miller - partner in the Wizard of Ads© marketing firm and faculty member of Wizard Academy, Texas
- Presentation Revolution
Scott Schwertly – Ethos3 Communications
 Wayne Hastings |
 Maurilio Amorim |
 Greg Bunch |
 Michele Miller |
 Scott Schwertly |