All New PUBLISHING UNIVERSITY: November 4-6, 2007
Design Track
Session 1:
Nov 5th, 8:30 am to 10:00 am
Speaker: Gabe Lyons
Session Title:
Encounter Culture: The publisher’s role in understanding and shaping culture though intentional aesthetic
Session Outline:
I. Understand how cultures are shaped, who shapes them and what our opportunity is to create a better culture
II. Responsibility and calling to create beauty by elevating design and aesthetic in all that we produce
III. What a new generation of Christians and non-Christians really think about Christianity
IV. Why this generation values design more than content and what impact this will have on future publishing
V. Stories from personal experience of creating goods that pass the culture and generational test
VI. The commitment required to produce good design is intense, intentional and expensive – but with a high return.
Speaker Bio:
Gabe Lyons founded Fermi Project in 2003, a broad collective of innovators, social entrepreneurs, church and societal leaders working together to make positive contributions to culture. Gabe recently engineered Fermi Project's first book, unChristian, which reveals exclusive research on pop-culture's negative perception of Christians and convenes 27 of Christianity's most influential voices to address what he describes as "the steady erosion of Christianity's reputation in America". Prior to Fermi Project, he co-founded Catalyst, a national gathering of young leaders, while serving as Vice President for John Maxwell's INJOY organization. Gabe, Rebekah and their three children reside in Atlanta, Georgia.
Session 1:
Nov 5th, 8:30 am to 10:00 am
Speaker: Gabe Lyons
Session Title:
Encounter Culture: The publisher’s role in understanding and shaping culture though intentional aesthetic
Session Outline:
I. Understand how cultures are shaped, who shapes them and what our opportunity is to create a better culture
II. Responsibility and calling to create beauty by elevating design and aesthetic in all that we produce
III. What a new generation of Christians and non-Christians really think about Christianity
IV. Why this generation values design more than content and what impact this will have on future publishing
V. Stories from personal experience of creating goods that pass the culture and generational test
VI. The commitment required to produce good design is intense, intentional and expensive – but with a high return.
Speaker Bio:
Gabe Lyons founded Fermi Project in 2003, a broad collective of innovators, social entrepreneurs, church and societal leaders working together to make positive contributions to culture. Gabe recently engineered Fermi Project's first book, unChristian, which reveals exclusive research on pop-culture's negative perception of Christians and convenes 27 of Christianity's most influential voices to address what he describes as "the steady erosion of Christianity's reputation in America". Prior to Fermi Project, he co-founded Catalyst, a national gathering of young leaders, while serving as Vice President for John Maxwell's INJOY organization. Gabe, Rebekah and their three children reside in Atlanta, Georgia.
