Sales Track

Session 2:
November 5, 10:30-12 noon
Speaker: Dustin Jensen

Session Title:
The Key to a Solid Presentation - Analyzing the Numbers, Developing Presentation, Fundamentals of Your Presentation

Session Outline:

The key to a solid presentation Analyzing the numbers

• Sales data
• Identifying strong categories and titles
• Spotting internal trends, weaknesses, and opportunities

Developing the presentation

• Identifying market trends, bestselling categories, seasons
• Choosing the right titles for your customer
• Developing product concepts
• Determining co-op and product placement
• Essential presentation tools

The fundamentals of your presentation

• Knowing your products
• Market analysis
• Author background
• Researching comparable products
• Buy-in recommendations
• Presentation flow

Speaker Bio :
Dustin Jensen has a duel major in Bachelors of Business Administration and Business Management from the University of Phoenix. Dustin started his publishing career in 1999 with Albury Publishing as telephone sales rep. Throughout his career at Eagle Communications, Dustin worked in various sales divisions including international markets, special markets, remainders, and national key accounts. Dustin eventually moved on to manage Harrison House’s phone sales rep team. Dustin currently works for David C. Cook as their General Market Key Account Sales Manager. Dustin lives in Colorado Springs with his wife Angie and his two children.

Dustin Jensen
General Market Key Account Sales Manager
David C. Cook