All New PUBLISHING UNIVERSITY: November 4-6, 2007
Design Track
Session 2:
Nov 5th, 10:30 am to 12:00 noon
Speaker: Mike Foster
Session Title:
Design of the Times: How to ensure your brand cuts through the noise and really influences your target audience
Session Outline:
I. What is happening in culture and how design influences mass markets
II. The benefits of calculated risk and why it is important to thrive in a competitive market.
III. Why is no one listening? How to cut through the noise with remarkable design.
IV. How to launch new ideas that stick.
V. How to package your message without compromise.
VI. The love relationship between the message and the brand.
VII. Simple and inexpensive steps publishers can do immediately to influence culture.
Speaker Bio:
Mike Foster is the Senior Creative Principal at Plain Joe Studios, a design firm specializing in strategic branding, interactive media, and environmental design. He leads a large team of creatives at the studio as they serve a vast array of clients in both secular and sacred arenas. In addition to his work at Plain Joe, Mike leads Ethur which is a non-profit organization developing initiatives that promote spiritual and social change. In 2002, Mike founded XXXchurch.com and led the creative and marketing vision for the ministry until 2006. His work has appeared on CNN, FOXNEWS, The Daily Show, and in the New York Times. He currently lives in Southern California with his wife Jennifer and his two children, Jackson and Taylor.
Session 2:
Nov 5th, 10:30 am to 12:00 noon
Speaker: Mike Foster
Session Title:
Design of the Times: How to ensure your brand cuts through the noise and really influences your target audience
Session Outline:
I. What is happening in culture and how design influences mass markets
II. The benefits of calculated risk and why it is important to thrive in a competitive market.
III. Why is no one listening? How to cut through the noise with remarkable design.
IV. How to launch new ideas that stick.
V. How to package your message without compromise.
VI. The love relationship between the message and the brand.
VII. Simple and inexpensive steps publishers can do immediately to influence culture.
Speaker Bio:
Mike Foster is the Senior Creative Principal at Plain Joe Studios, a design firm specializing in strategic branding, interactive media, and environmental design. He leads a large team of creatives at the studio as they serve a vast array of clients in both secular and sacred arenas. In addition to his work at Plain Joe, Mike leads Ethur which is a non-profit organization developing initiatives that promote spiritual and social change. In 2002, Mike founded XXXchurch.com and led the creative and marketing vision for the ministry until 2006. His work has appeared on CNN, FOXNEWS, The Daily Show, and in the New York Times. He currently lives in Southern California with his wife Jennifer and his two children, Jackson and Taylor.
