Pub 101

Speaker: Lyn Cryderman

Session Title: Content Development: Understanding the Editorial Department

Content is king, and the editorial department bears primary responsibility for bringing in high-quality, saleable content. How do editors go about acquiring the right content? Where do book-ideas come from? How do editors find their authors? Does anything good come from “the slush pile”? Who makes the final decision on what to publish, and how do they arrive at these decisions? What happens after these decisions are made? This session will help fill in the answers.

Speaker Bios:
Lyn Cryderman is a 27-year veteran of Christian publishing, beginning his career with the award-winning denominational magazine, Light and Life, before moving to Christianity Today where he served as news editor and managing editor. He left CT in 1990 to become an acquisitions editor at Zondervan, eventually leading the book division as publisher. Recently, he left Zondervan to begin a freelance writing and consulting business. As a journalist, he has filed reports from Cuba, Syria, Lebanon, Vietnam, Bosnia, China, and Bosnia. Lyn lives in Caledonia, Michigan where he raises sheep and chickens and spends most of his summers sailing on Lake Michigan.

Lyn Cryderman
Former publisher at Zondervan and
managing editor at Christianity Today