Marketing Track

Session 3:
November 5, 1 pm – 2:30 pm
Speaker: Greg Bunch

Session Title:
ReThinking Branding

Speaker Bio:
Greg Bunch started Masterplan in 1998 to help people lead wisely and well by understanding their customers, their employees, their business and themselves.

Masterplan clients experience three major results.

• Innovative ideas that can be implemented and which give strategic advantage.
• Emotionally engaged employees who are inspired to work more effectively.
• Emotionally engaged customers who become raving fans of products and services.

Some of our clients past and present include: Abbott Labs, American Express, Amgen, Anglican Mission in America, Aon, Bankers Life & Casualty, Benedictine University, Cardinal, Cook, Craftsman, Danaher, Discover Financial, Educational Testing Service, Harley-Davidson, Hewlitt-Packard, Houghton-Mifflin, INC magazine, KFC, Kimberly-Clarke, Kraft, LifeWay, Loyola University, Northwest Community Hospital, Performance Trust, Pfizer, Quixtar, The Home Depot, Thomas Nelson, TransUnion, Tropicana, and Zondervan. In addition to founding Masterplan, Greg Bunch has been an advisor & coach to hundreds of CEOs and senior managers. He was a partner in Brandtrust, a brand strategy consultancy.

Greg has lectured nationally and internationally on the topics of "Ecstatic Customers" and "Ecstatic Employees" and "Innovation: Making all things new." These interactive lectures bring insights from the latest neuroeconomic research to bear on practical business concerns. Greg serves on the board of directors of Parable Franchising. He is an alderman in the City of West Chicago. Greg holds an undergraduate degree from Wheaton College and a graduate degree from Harvard University.

Greg Bunch
Founder of Masterplan International Corporation

MasterPlan International